OK. this is freaking me out. A while back, I was in the QFC and saw Chelada!. This weekend, there's another one. Except it's different. Completely different. First was Clamato and Budweiser.. Now it's Miller and Lime.. I can actually see adding lime to beer, I do it to get the skunk out of Corona, and it's pretty much accepted universally in mexican-beer-land. The slightest chance of clamato pretty much insures that I'll never ever say "Pick me up a Chelada at the QFC".
Don't marketing people look at their competition's campaigns? What the hell?
Sunday, April 27, 2008
Just what is Chelada anyway?
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1 comment:
If you order a beer in Mexico City or anywhere in southern Mexico the bartender will ask if you want Michelada or "chelada"--- Its basically a cold glass with about a quarter lime juice poured in first, then beer poured over it. With salt on the rim. It refreshing and tasty. I think sometimes people put clamato in it... that might have a different name though.
I dont think it can be remade in a premade beer bottle.
Yet another great idea from the motherland :)
-Eleazar
http://www.blogazar.com
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